In every job that must be done, there is an element of fun
Teamwork
Teamwork makes the dream work
Our Mission
Drive Action, Build Habits, Deliver Results
Back by behavioral science, GEM XD aligns daily actions with data driven competitions, incentives performance, and strengthens workplace culture.
Founders
Founder/CEO
Erin Fair
Erin is the Founder and CEO of GemXD, with over a decade of experience leading product, UX, and go-to-market strategy for global SaaS companies. She combines business rigor with behavioral psychology, game mechanics, and AI to drive engagement, scale innovation, and turn vision into measurable outcomes.
Co-Founder/CTO
Alen Saqe
Alen Saqe is Co‑Founder and CTO of GemXD, bringing deep technical leadership and product strategy expertise rooted in years of building and scaling software solutions across startups and energy tech. He leads product vision, technology architecture, and go‑to‑market execution with a focus on delivering impactful, user‑centric platforms.
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